A company involved in the sale, rental, and repair of motorhomes in Sardinia, Italy.
The client approached us for a technical audit and to develop a plan for optimizing and promoting their website in the local Sardinia market. An important feature of the business is its seasonality, giving us only six months to prepare the website for the peak season and increase visibility and organic traffic. Another challenge was budget constraints, so we needed to maximize results with minimal funding.
Click and Impression Statistics at the Start of Work
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First, a technical audit of the website was conducted. Based on its findings, a list of tasks was agreed upon and passed to the developers for resolution. As a result, we were able to fix the most critical issues and achieve a Health Score of 98 according to Ahrefs.
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The website had never been worked on from an SEO perspective, so right after addressing all major technical issues, we proceeded with basic SEO optimization. As a result, the site began to gradually rank for low- and medium-frequency queries.
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As a result of the comprehensive work completed before the summer season, we were able to show a twofold increase in visibility and traffic compared to the previous season:
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