EZdesign is an architectural bureau based in Tallinn that designs buildings for both private and legal entities. The company’s mission is to improve clients’ quality of life by creating convenient and comfortable spaces for work, living, and relaxation.
Develop turnkey website design mockups, presenting the company’s services effectively. Create a job vacancies page to speed up the recruitment process. Consider the inclusion of three languages on the website. Monitor the layout design and CMS integration performed by the client’s developers.
We analyzed 10 competitors from Google search and found that almost all have portfolios with case studies, and many describe their advantages and services. However, many of the websites have outdated designs, while those with modern designs use similar lines and architectural styles. We decided to stand out with bold typography and a fresh color scheme, predominantly featuring the brand’s blue shade, a light background, and gradients.
Market Analysis
To study the target audience, we reviewed available marketing research related to the project and analyzed potential customers’ behavior in Facebook communities on various related topics. After preparing target audience profiles and analyzing market results, we compiled a list of objections and concerns that customers might have, which we would address on the website.